The design brief centred around creating better lifestyle opportunities for customers and delivering unique and innovative experiences to enrich the local community and culture.

The architectural and interior design response looked to mimic the way complex technologies are packaged and presented to the end user as a simple, clean and sleek interface.

Central to the design is the metaphor of an ‘Infinite Cloud,’ symbolising an endless loop of knowledge, aspirations, and dreams. This concept integrates cutting-edge retail technology with aspirational architectural motifs, resulting in a seamless user experience that sets a new precedent for the future of retail in Suwon.

While the design evolved to accommodate a post-Covid construction environment, the Interior Design and Retail Masterplanning approach developed during the concept phase are distinctly evident in the final project.